Back Office Modernization in the Age of Digital Transformation

As companies continue to take advantage of digitalplatforms to for customer attention and improve the customer journey, we’re seeing an alarming pattern that harms legacy organizations in Jacksonville who’ve been utilizing the same processes and tools for years.

 
 
 
 
When businesses begin the journey toward Digital Transformation, they tend to concentrate on customer-facing departments like Sales, Customer Service, and Marketing and neglect the Back Office. While it’s critical to improve the customer journey and properly market your services, forgetting about other parts of the company that also help customers, suppliers, partners, and workers can hurt your ability to provide a smooth experience for everyone involved.

Our View

From our perspective, the Back Office is the cornerstone of your company. If your workflow creates bottlenecks, the capacity of your entire business deteriorates. For example, let’s say a company onboards a new customer in minutes but requires several weeks to train a new employee or vendor. That’s a problem because both your employees' abilities and your supplier’s products play a crucial role in providing exemplary service to the customer. Therefore, if those pieces are not operating efficiently, your client is ultimately who is disadvantaged. Your Front Office can only be as efficient as your Back Office, and both must be included in a strategic digital transformation.